CEO takes marketing to new heights
- April 5, 2013 |
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LORI SHARN BRYANT
Stenzel The high-flying video posted on April Fools' Day by United Fresh Produce Association is only partly a joke. CEO Tom Stenzel didn't really parachute onto the USS Midway, as the video humorously implies. But he did leap from a plane in his first-ever skydive to promote the group's convention in San Diego. The May 14 opening party will take place on the aircraft carrier-turned-floating museum. Response to the 2½-minute video (set to Van Halen's 1984 rock hit "Jump") has been "amazing," Stenzel said. "I wish all of our marketing emails got this kind of reaction. There were a couple of hundred hits in the first 10 minutes." Stenzel said skydiving was not on his… Read More
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